image is no coincidence
The agency team has in-depth expertise in the industry, sport, tourism, culture, food, leisure, lifestyle and fashion sectors.
FUCHS PR & CONSULTING advises and supports clients in defining their goals and works with them to develop a holistic and customised PR strategy along the value chain. Products and services are correctly positioned and established on the market, taking into account the relevant marketing objectives and strategies. Committed and effective implementation of the corresponding measures promotes the desired image both externally and internally.
Media response analyses and media presence analyses are used as tools for monitoring success.
Communication can be divided into the areas of Public Relations (PR) and advertising. Before we advise our clients as “communication professionals” on an optimal communication strategy, i.e. the perfect mix between PR and advertising, it is important to us to explain the difference to our clients in detail and to go into more detail about our core competence PR.
PR builds relationships with various target groups and provides information. This is usually done indirectly via third parties, so-called multipliers or opinion leaders. PR promotes trust in a company, a brand, a product or a person. It builds long-term relationships with various target groups.
FUCHS PR & CONSULTING sees itself as a full-service agency in the field of communication, however PR comes first. After perfect coordination with the marketing and sales promotion departments, an optimised communication plan is drawn up, implemented, monitored and evaluated.
Regular media presence is no coincidence
FUCHS PR & CONSULTING has a first-class network of contacts to print, TV and radio media, as well as to decision-makers and opinion leaders in the social, economic, political and cultural fields, which has been consolidated over many years.
The creation and maintenance of target group-oriented distribution lists based on intensive and personal cooperation with the relevant media partners, the preparation of topic-related press material and the organisation and implementation of media events (press conferences, press trips, editorial meetings & interviews) is the basis for successful press work.
With the help of international clipping services, the FUCHS PR & CONSULTING agency guarantees a complete and timely supply of relevant coverage
The attention to detail
An outstanding strength of FUCHS PR & CONSULTING lies in the creative event concept paired with a detailed, professional and passionate realisation and the highest level of service:
· Location search and corresponding arrangements and handling with satellite groups (authorities etc.)
· Designing the programme according to the client’s specifications or suggesting a corresponding event characteristic (booking artists, creating a production/direction schedule for the day of the event, etc., determining the dress code)
· Creating a corresponding guest list in close consultation with the client
· Production of advertising material (invitation cards, programme etc.)
· Defining topics and supplying media partners in advance
· Evaluation in the form of corresponding media documentation
Presence through new communication channels
Social media, i.e. Facebook, X, blogs and co., have created new platforms for opinion-forming on the Internet. FUCHS PR & CONSULTING supports companies in developing a coherent concept for entering the world of social media and promotes the positioning of the company and its products in line with the goals set.
A well thought-out strategy tailored to the company helps to utilise the free flow of information on the Internet and to convey the desired image.